37 Hyatt Hotel Brands: Luxury to Essentials Guide
Hyatt has 36 operating hotel brands in its 2026 corporate portfolio, while the commonly cited “37 Hyatt brands” count also includes ATONA, an announced luxury Japanese ryokan brand still under development. Hyatt’s portfolio spans five groups—Luxury, Lifestyle, Inclusive, Classics, and Essentials—and includes everything from Park Hyatt and Alila to Hyatt Place, Hyatt House, and Hyatt Studios.
That distinction matters because Hyatt’s brand portfolio changes quickly. As of March 31, 2026, the company operated more than 1,500 hotels and all-inclusive properties in 83 countries across six continents, and its portfolio has expanded through new openings, acquisitions, and brand launches.
For travelers, understanding the brands is useful because two Hyatt hotels in the same city can offer very different experiences. A Park Hyatt is designed around refined luxury, while Hyatt Place emphasizes practical stays, Hyatt House targets longer visits, and Secrets focuses on adults-only all-inclusive resorts.
This guide explains all 37 names associated with the current Hyatt portfolio, what each brand is designed to offer, how the five portfolios differ, and how World of Hyatt fits into the picture.
Hyatt Hotel Brands at a Glance
The easiest way to understand Hyatt is to start with its five portfolio groups.
| Hyatt portfolio | Main focus | Brands |
| Luxury | High-end hotels, resorts and distinctive luxury stays | Alila, ATONA*, Impression by Secrets, Miraval, Park Hyatt, The Unbound Collection by Hyatt |
| Lifestyle | Design, culture, food, nightlife and locally distinctive hotels | Andaz, Breathless, Bunkhouse, Dream Hotels, JdV by Hyatt, Me and All Hotels, The Standard, The StandardX, Thompson Hotels |
| Inclusive Collection | All-inclusive vacations and resort stays | Alua, Bahia Principe, Dreams, Hyatt Vivid, Hyatt Zilara, Hyatt Ziva, Secrets, Sunscape, Zoëtry |
| Classics | Full-service, destination-oriented and established Hyatt brands | Destination by Hyatt, Grand Hyatt, Hyatt, Hyatt Centric, Hyatt Regency, Hyatt Vacation Club |
| Essentials | Select-service, extended-stay and practical accommodations | Caption by Hyatt, Hyatt House, Hyatt Place, Hyatt Select, Hyatt Studios, Unscripted by Hyatt, UrCove |
Hyatt Luxury Brands
Hyatt’s Luxury portfolio centers on high-end accommodations, distinctive design, personalized service, and destination-driven experiences. Hyatt currently identifies Park Hyatt, Alila, Miraval, Impression by Secrets, and The Unbound Collection by Hyatt in this portfolio. ATONA is the announced addition.
1. Alila
Alila is a small luxury brand known for secluded settings, architecture, wellness, and experiences connected to local culture. Its properties are often positioned in destinations where the surroundings are part of the appeal, rather than simply providing a conventional city hotel.
The brand works particularly well for travelers seeking a quieter luxury experience with a strong sense of place. Ventana Big Sur in California and Alila properties in Asia illustrate the range of destinations the brand offers.
2. ATONA
ATONA is Hyatt’s planned luxury Japanese hot-spring ryokan brand, developed through a partnership involving Hyatt and Japanese company Kiraku.
The concept centers on modern interpretations of traditional Japanese ryokan and onsen culture. Hyatt announced planned locations in Hakone, Yufu, and Yakushima, with the first properties originally targeted for 2026. Because the brand remains under development, travelers should not treat it like an established Hyatt hotel brand yet.
3. Impression by Secrets
Impression by Secrets is an ultra-luxury extension of the Secrets resort concept. The brand combines all-inclusive resort service with a smaller-scale, more exclusive atmosphere.
Its properties feature premium accommodations, elevated dining, personalized service, and destination settings. It is separate from the larger Secrets Resorts & Spas brand, although both belong to Hyatt’s broader Inclusive Collection ecosystem. Hyatt currently lists Impression by Secrets in its Luxury portfolio.
4. Miraval
Miraval is Hyatt’s wellness-focused luxury brand. Its resorts concentrate on mindfulness, fitness, nutrition, spa treatments, and personal wellbeing rather than conventional sightseeing-oriented vacations.
The brand is particularly relevant to travelers booking a dedicated wellness retreat. Hyatt currently lists Miraval locations in Arizona, Texas, and Massachusetts.
5. Park Hyatt
Park Hyatt is one of Hyatt’s most established luxury brands and focuses on refined accommodations, art, dining,g and highly personalized service.
Properties are generally located in major cities or sought-after resort destinations. A Park Hyatt stay usually appeals to travelers seeking a quieter, sophisticated luxury environment rather than a large, convention-style hotel.
6. The Unbound Collection by Hyatt
The Unbound Collection is designed for distinctive properties that do not fit neatly into a standardized hotel format. The portfolio can include historic hotels, resorts, contemporary boutiques,s and architecturally unusual properties.
The common thread is individuality. Travelers choosing an Unbound property should expect the experience, design and facilities to vary considerably from one hotel to another.
Hyatt Lifestyle Brands
Hyatt’s Lifestyle portfolio is less about a uniform hotel template and more about design, culture, restaurants, nightlife, and local identity. The group includes both established Hyatt brands and brands brought into the company through acquisitions.
7. Andaz
Andaz combines upscale accommodations with local culture, design, art, and food. Hotels are usually positioned in prominent urban or resort destinations and aim to feel connected to their neighborhoods.
For example, an Andaz in a major city can feel very different from an Andaz resort, but both emphasize distinctive design and locally influenced experiences.
8. Breathless Resorts & Spas
Breathless is an adults-only, all-inclusive resort brand that strongly emphasizes social activities, entertainment, music, nightlife, pools, and beachfront settings.
It targets travelers who want an energetic resort environment rather than a quiet wellness retreat. The all-inclusive model includes dining, beverages, entertainment, and resort activities.
9. Bunkhouse Hotels
Bunkhouse Hotels focuses on independent-feeling properties with strong connections to local communities, design,n and culture.
Hyatt acquired the Bunkhouse business as part of its acquisition of Standard International. The portfolio has properties in Texas, Mexico, and other destinations, and participating hotels began integrating into World of Hyatt in 2025.
10. Dream Hotels
Dream Hotels targets travelers interested in design, restaurants, nightlife, and high-energy urban destinations.
Rather than following a standardized business-hotel formula, Dream properties typically emphasize social spaces and their surrounding entertainment districts. The brand is particularly associated with city destinations.
11. JdV by Hyatt
JdV by Hyatt—short for Joie de Vivre—is a collection of independent-minded hotels rooted in their neighborhoods.
The properties can look and feel very different from one another, but the brand generally emphasizes local personality, community, and social spaces. This makes it useful for travelers who prefer a boutique experience while retaining access to Hyatt’s loyalty ecosystem.
12. Me and All Hotels
Me and All Hotels is a lifestyle brand that combines contemporary rooms with communal spaces designed to encourage guests and locals to interact.
The brand originated in Germany and emphasizes neighborhood experiences, food, music, and informal social areas. It is a useful example of how Hyatt’s portfolio extends beyond traditional full-service hotel formats.
13. The Standard
The Standard is a design- and culture-focused hotel brand known for distinctive restaurants, bars, entertainment and nightlife.
Participating Standard hotels joined World of Hyatt in phases beginning in 2025. The portfolio includes properties in destinations such as London, Ibiza, Bangkok, Singapore, Maldives and New York. Not every Standard property necessarily has identical World of Hyatt participation, so members should verify the individual hotel.
14. The StandardX
The StandardX is a smaller-scale lifestyle concept related to The Standard. It emphasizes neighborhood character, stylish but relatively uncomplicated accommodations, social spaces, and rooftop or local gathering areas.
Current examples include The StandardX, Melbourne and The StandardX, Bangkok Phra Arthit. Participating StandardX properties can earn and redeem World of Hyatt rewards.
15. Thompson Hotels
Thompson Hotels is an upscale lifestyle brand centered on design, restaurants, bars, and highly individual properties.
The brand strongly emphasizes destination identity. A Thompson hotel in a major city may function as both accommodation and a local dining or social destination, making it different from a conventional business-oriented Hyatt hotel.
Hyatt Inclusive Collection Brands
The Inclusive Collection is designed around resorts where accommodation, dining, drinks, and many activities are incorporated into the vacation package. Hyatt’s 2026 corporate portfolio lists nine brands in this group.
16. Alua Hotels & Resorts
Alua is concentrated primarily in European leisure destinations, particularly Spain, with a range of family, adults-only, wellness and all-inclusive resorts.
It gives Hyatt a stronger presence in the European resort market and provides a more accessible alternative to some of the company’s luxury resort brands.
17. Bahia Principe Hotels & Resorts
Bahia Principe is an all-inclusive resort brand that joined Hyatt’s portfolio through a strategic joint venture with Grupo Piñero.
The brand has a substantial presence in destinations including the Dominican Republic, Mexico, Jamaica, and Spain. Its addition significantly expanded Hyatt’s all-inclusive footprint.
18. Dreams Resorts & Spas
Dreams is a family-oriented all-inclusive resort brand with properties across Mexico, the Caribbean, Central America, and other leisure markets.
The brand is designed for families and couples and generally combines beachfront locations with multiple restaurants, pools, entertainment and children’s activities.
19. Hyatt Vivid Hotels & Resorts
Hyatt Vivid is an adults-only all-inclusive concept focused on a more contemporary, social atmosphere.
It sits between traditional resort relaxation and a more active lifestyle experience, with food, drinks, entertainment, and social areas built into the stay.
20. Hyatt Zilara
Hyatt Zilara is Hyatt’s adults-only all-inclusive resort brand.
The resorts focus on beaches, pools, dining, wellness, entertainment, and couples-oriented vacations. Because the brand is adults-only, it is structurally different from family-focused Hyatt Ziva and Dreams properties.
21. Hyatt Ziva
Hyatt Ziva is the family-friendly counterpart to Hyatt Zilara. These all-inclusive resorts accommodate families and couples, with activities and facilities for different age groups.
A family comparing Ziva with a conventional Hyatt hotel should remember that the resort model bundles many vacation components into the booking rather than treating the room as the primary product.
22. Secrets Resorts & Spas
Secrets is an adults-only all-inclusive resort brand known for beachfront locations, dining, entertainment, pools, and couples-oriented vacations.
It is one of Hyatt’s most recognizable all-inclusive brands and is distinct from Impression by Secrets, which occupies the luxury end of the portfolio.
23. Sunscape Resorts & Spas
Sunscape is a family-focused all-inclusive resort brand. It offers a relatively straightforward resort vacation format, with accommodations, food, beverages, entertainment, and activities included in the stay.
The brand is particularly relevant to families looking for a resort where many vacation expenses can be bundled into one booking.
24. Zoëtry Wellness & Spa Resorts
Zoëtry is the wellness-oriented end of Hyatt’s Inclusive Collection.
The brand combines an all-inclusive resort format with wellness programming, spa treatments, healthy dining and quieter surroundings. It is therefore quite different from the entertainment-heavy positioning of brands such as Breathless.
Hyatt Classics Brands
The Classics portfolio contains many of the names travelers most readily associate with Hyatt. These brands generally have broader geographic footprints and more recognizable hotel formats. Hyatt currently lists six brands in this portfolio.
25. Destination by Hyatt
Destination by Hyatt is a collection of hotels, resorts, and residences, with each property retaining a strong sense of local identity.
The brand can encompass mountain resorts, beach properties, urban hotels and other destination-focused accommodations. Travelers should therefore evaluate the individual property rather than expect a standardized experience.
26. Grand Hyatt
Grand Hyatt is a large-scale full-service brand often associated with major cities, resorts, conventions and large events.
Properties commonly feature substantial meeting facilities, multiple dining options, fitness facilities and a broad range of room types. A Grand Hyatt can therefore work for business conferences as well as leisure trips.
27. Hyatt
The namesake Hyatt brand sits within the Classics portfolio. These hotels generally provide full-service accommodations with contemporary rooms, restaurants, meeting spaces, and business-oriented facilities.
The brand is distinct from the parent company itself: “Hyatt” can refer to Hyatt Hotels Corporation, while Hyatt is also a specific hotel brand.
28. Hyatt Centric
Hyatt Centric is designed around central locations and destination-focused travel. Hotels are generally positioned in or near major urban districts and popular leisure destinations.
The concept targets travelers who expect to spend considerable time outside the hotel but still want a full-service base in a convenient location.
29. Hyatt Regency
Hyatt Regency is one of Hyatt’s largest and most recognizable brands, with a strong presence in business and convention markets.
Hotels commonly feature meeting facilities, restaurants, lounges, fitness centers, and full-service accommodations. At a Hyatt Regency near an airport, convention center,r or business district, location and event facilities can be just as important as the guest room.
30. Hyatt Vacation Club
Hyatt Vacation Club focuses on vacation ownership and resort accommodations rather than conventional nightly hotel stays.
Its portfolio includes resort-style destinations where guests can have access to larger accommodation formats and vacation-oriented facilities. It should not be confused with an ordinary Hyatt hotel reservation because vacation ownership products can involve different booking structures and contractual terms.
Hyatt Essentials Brands
Hyatt’s Essentials portfolio focuses on practical, select-service, extended-stay and value-oriented accommodations. The group includes seven brands in the company’s current portfolio.
31. Caption by Hyatt
Caption by Hyatt combines select-service accommodation with social spaces, flexible work areas, and locally influenced food and beverage.
It is designed for travelers who want more personality than a conventional limited-service hotel but do not necessarily need extensive full-service facilities.
32. Hyatt House
Hyatt House is Hyatt’s extended-stay-oriented brand. Rooms and suites are designed for longer stays, and many properties offer kitchens or kitchen-equipped accommodations, living areas, laundry facilities, and complimentary breakfast.
For example, someone relocating to a city for two weeks may find a Hyatt House more practical than a standard hotel room because they can handle basic meal preparation and laundry on-site.
33. Hyatt Place
Hyatt Place is one of Hyatt’s largest brands and is designed around practical accommodations for business and leisure travelers.
Guestrooms commonly combine sleeping, working, and relaxing areas, while properties generally emphasize useful amenities such as Wi-Fi, food and beverage options, fitness facilities, and business conveniences. Exact facilities vary by hotel.
34. Hyatt Select
Hyatt Select is an upper-midscale select-service concept intended to provide essential hotel services in a simpler format.
It gives Hyatt another option in markets where travelers may prioritize location, comfortable accommodations,s and practical facilities over extensive full-service amenities.
35. Hyatt Studios
Hyatt Studios is an extended-stay, upper-midscale concept designed around studio apartment-style rooms.
Hyatt says the brand provides features such as complimentary grab-and-go breakfast, a self-service marketplace, laundry and fitness areas, Wi-Fi, outdoor spaces and pet-friendly accommodations. The first Hyatt Studios location opened in Mobile, Alabama, and the brand is developing additional hotels.
36. Unscripted by Hyatt
Unscripted by Hyatt is an upscale lifestyle-oriented hotel concept that emphasizes independent properties and locally distinctive experiences.
The brand provides Hyatt with another way to incorporate individual hotels without forcing them into a highly standardized design. Its portfolio has also expanded through conversions and additions in markets such as Vietnam.
37. UrCove by Hyatt
UrCove is Hyatt’s upper-midscale brand developed primarily for the Chinese market in partnership with Homeinns Hotels Group.
The brand focuses on contemporary accommodation, practical amenities, and locations suited to both business and leisure travelers. It is particularly important to Hyatt’s growth strategy in Greater China.
What Happened to Hyatt’s Brand Portfolio in Recent Years?
Hyatt’s current brand lineup is considerably broader than the traditional Hyatt, Grand Hyatt and Hyatt Regency model.
Several developments helped drive that change:
- Apple Leisure Group: Expanded Hyatt’s all-inclusive presence through brands including Secrets, Dreams, Zoëtry, Hyatt Ziva, Hyatt Zilara, Breathless and others.
- Standard International: Added lifestyle brands including The Standard, The StandardX and Bunkhouse Hotels.
- Bahia Principe: Added another major all-inclusive resort portfolio through a strategic joint venture.
- New brand development: Hyatt continues to build concepts such as Hyatt Studios and the planned ATONA ryokan brand.
This expansion explains why older articles may show a different number of Hyatt brands.
How World of Hyatt Works Across These Brands
World of Hyatt is Hyatt’s loyalty program, but not every Hyatt-branded property necessarily participates under identical conditions.
Most of Hyatt’s established brands participate, while newer acquisitions and integrations can be phased in. The Standard and StandardX, for example, entered World of Hyatt property by property rather than all at once.
Members can earn points on eligible stays and redeem points for participating hotels and resorts. The standard Hyatt award chart uses Categories 1 through 8 with off-peak, standard and peak pricing, while some all-inclusive properties use separate award structures.
What Is Hyatt Brand Explorer?
Brand Explorer is particularly relevant to travelers who enjoy trying different Hyatt brands.
Under Hyatt’s current program, members earn a Category 1–4 Free Night Award after experiencing five different participating Hyatt brands, and another award after each additional five unique brands. The stay must meet the program’s qualifying requirements and the property must participate when the stay occurs.
For example, a member could stay at a Hyatt Place, Hyatt Regency, Andaz, Thompson, and Grand Hyatt and complete five different brands. That combination would count as five unique brands for Brand Explorer purposes if each stay qualifies.
Which Hyatt Brand Fits Which Type of Traveler?
Hyatt offers brands suited to different travel styles, from luxury stays at Park Hyatt and Alila to lifestyle-focused options such as Andaz and Hyatt Centric. Families and extended-stay guests may prefer Hyatt House or Hyatt Place, while travelers seeking distinctive local experiences can consider JdV by Hyatt or The Unbound Collection.
| Traveler need | Hyatt brands to investigate |
| Luxury city stay | Park Hyatt, Andaz, Thompson |
| Boutique-style experience | JdV by Hyatt, Unbound Collection, Bunkhouse |
| Wellness retreat | Miraval, Zoëtry |
| Adults-only all-inclusive | Secrets, Hyatt Zilara, Breathless, Hyatt Vivid |
| Family all-inclusive | Hyatt Ziva, Dreams, Sunscape |
| Large business event | Grand Hyatt, Hyatt Regency |
| Central city sightseeing | Hyatt Centric, Hyatt, JdV by Hyatt |
| Extended stay | Hyatt House, Hyatt Studios |
| Practical short stay | Hyatt Place, Hyatt Select |
| Unique Japanese future stay | ATONA |
This is not a quality ranking. It simply helps you understand each brand’s intended positioning.
Conclusion
The 37 Hyatt hotel brands commonly discussed today represent a portfolio that reaches far beyond traditional full-service hotels. Park Hyatt, Alila, and Miraval address luxury and wellness; Andaz, Thompson, JdV, and The Standard serve lifestyle travelers; Hyatt Ziva, Secrets, and Dreams cover all-inclusive vacations; and Hyatt Regency, Hyatt Centric, Hyatt House, and Hyatt Place address more conventional business, leisure, and extended-stay needs.
The key detail is that the number 37 includes ATONA, an announced brand still in development, while Hyatt’s current operating portfolio includes 36 brands across five official groups.
For travelers choosing a Hyatt hotel, the brand name is a useful starting point, but they should always check the property’s location, room type, amenities, World of Hyatt participation, and current rate before booking.
Frequently Asked Questions
The frequently cited figure is 37, when ATONA is included as an announced Hyatt brand. Hyatt’s current corporate portfolio lists 36 operating brands across its five portfolios, while ATONA remains a brand under development.
Hyatt organizes its brands into Luxury, Lifestyle, Inclusive, Classics and Essentials. The categories describe the overall positioning of the portfolio rather than guaranteeing that every hotel within a category has identical amenities or pricing.
Most established Hyatt brands participate, but participation can vary by property, particularly with newly acquired or integrated brands. The Standard and StandardX, for example, have been integrated in phases. Travelers should check the specific property before assuming that points or elite benefits apply.
Hyatt House is designed more for extended stays, with apartment-style features and kitchen-equipped accommodations at its properties. Hyatt Place is a broader select-service brand designed for both short business and leisure stays. Individual hotel amenities vary.
Yes. Park Hyatt is one of Hyatt’s Luxury portfolio brands and is separate from the standard Hyatt brand. It emphasizes refined accommodations, personalized service, dining and destination-specific design.
Many Hyatt all-inclusive brands participate in World of Hyatt, but individual properties and program rules can differ. All-inclusive resorts may also use award structures different from the standard hotel award chart, so members should check the property-specific terms before redeeming points.
No. Hyatt operates a largely asset-light hospitality business that includes managed, franchised, licensed and other arrangements. A Hyatt-branded property does not necessarily mean Hyatt owns the underlying real estate.